Tie your brand to the moments that matter.
Excitement attribution links your placements to the highest-intensity moments of the race. Server-side decisioning, sponsor portal, cross-event reporting, and revenue pools designed for serious activations.
// THE SPONSOR'S VIEW
Three moments. 100% of the attention.
Every race generates a few high-intensity moments that capture most of the audience. Excitement attribution tells you exactly which moments drove engagement, and sponsor moments are scheduled to land inside them.
vs. average
inside peaks
race evidence
// IMPRESSIONS VS. ATTENTION
Most platforms count eyeballs. We count moments.
Generic streaming hands you raw view counts. Race Link Live ties placements to specific race context: a battle, a pass, a reliability event, a podium moment. Real attribution.
// SPONSOR STACK
Activation, attribution, and reporting in one environment.
One login gives you creative management, live performance dashboards, and the data you need to justify the spend.
Your own sponsor dashboard
Log in, see live performance during the race, and review results after. No waiting for someone to email you a report on Monday.
Your brand on every screen
Your logo and creative appear on vehicle overlays, the broadcast, and the fan experience. Rotation is automatic so the same ad doesn't wear out.
Your brand in the biggest moments
Your placement appears when a battle heats up, a pass happens, or the leader crosses the line. Every impression tied to a moment fans are actually paying attention to.
Automated placement opportunities
The platform identifies high-attention moments and recommends when your brand should appear. You approve or skip. Your placement strategy gets smarter every race.
Real performance data
See exactly how many fans saw your brand, during which moments, and across which events. Export the data for your own reporting.
Know what your sponsorship is worth
See how your brand's value connects to actual fan attention and engagement. Real data from real races, tied to real moments.
Upload your creative, stay in control
Upload logos and creative assets directly. Review how they'll look before they go live. Update them between events without chasing anyone down.
Branded clips fans share for you
Your brand stays attached to the best moments of the race when fans share clips on social. Your reach extends well beyond the live broadcast.
Pull data into your own tools
Connect race performance data directly to your marketing dashboards or reporting tools via API. Build the reports your CMO actually wants to see.
// THE BOTTOM LINE
Your brand in the moments fans are paying attention. Real data to prove it worked. Everything you need to know your sponsorship is delivering.
Other roles, same platform
← Full feature inventoryBroadcast & Production
Auto-director, multi-cam, sponsor moments, dual destination streaming.
Open // FOR TEAMSRace Teams & Pit Crews
Live telemetry, pit notes, predictive reliability, branded fan portal.
Open // FOR FANSRace Center Experience
Multi-cam, follows, premium audio, agent, story engine, Wrapped.
Open// SEE IT LIVE
Walk through the sponsor portal on real race data.
30 minutes, real footage, real telemetry. We'll show you exactly what your brand would have done last race.